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Listening to users

All-in-One PC

Some new technologies are so new that user experience is still a mystery. Until now.

Our collaboration with UX designers and marketers uncovered unique insight about screen usability, gained through in-depth user research. As a result, we designed a thoroughly modern type of screen for Windows OS, using thoroughly traditional engineering basics - a hydraulic cylinder and a hinge.


Client | LG Electronics

Year | 2013

Design research
Industrial design
Color, material and finishing


Our solution integrates modern thinking with traditional methods.