Handmade goes global
Traditional Korean paper
Hanjiro produces stationery made of hanji, traditional Korean handmade paper. Our challenge was to promote the brand globally.
We set up a blended marketing and design strategy which focused on the unique elegance and understated simplicity of the product and its power to beguile and charm.
Our work enabled Hanjiro to attract national investments and new markets through international exposure such as through interior design authority Maison&Objet and Frankfurt’s Paperworld.
Client | YTT
Year | 2015