For moms, by moms

Portable breast pump

Milk Genie Plus is a light, compact, silent, and oh-so-portable portable breast pump.

We redefined breast pump tradition by creating a simple, svelte, and sophisticated exterior pump design. After all, it’s women that use breast pumps, not babies.

We supervised the manufacturer throughout the making process to ensure quality. We also supported our client with stunning visual direction and a range of ideas to enable its branding to flourish.


Client | Pumpables

Year | 2017

Design research
Industrial design
Color, material and finishing
Branding direction
Marketing collateral design


Unlike other breast pumps, which have a child-like aesthetic, Milk Genie Plus was designed with a minimal, clean look and feel for a more sophisticated image. 


 We tested extensively for the best color and finish.