Engineering simplicity

Convertible tablet

We teamed up with engineers and UX designers to produce the Tab-Book, a tablet PC that transforms to a traditional model through a unique slide-up keyboard.

We focused on lightness, motion efficiency, and user-friendliness in our design prototypes, coupled with a brand direction that used sleek, slim playfulness to differentiate it from existing serious and metaphorically weightier competitors.


Client | LG Electronics

Year | 2013

Design research
Industrial design
Color, material and finish
Design for manufacture
Art direction

Awards | Reddot Award Winner
Pinup Award Silver